Predictive Lead Scoring

Business Challenge: Our midsize insurance client specializing in medical insurance had a conventional lead processing system that involved handling leads from diverse sources, such as telemarketing, websites, and partnerships. The existing workflow of the client involved following up with leads through cold calling and offering insurance policies. However, managing a vast variety of leads was challenging and required significant investment in resources, including hiring, training, and paying agents.

Sourav Chaudhury

4th-May -2023